SD Bell's Tea & Coffee

A customised WooCommerce store and ongoing marketing partnership for Ireland's oldest independent coffee roasters and tea blenders, trading since 1887.

From challenge to outcome

Challenge

Building an e-commerce experience that reflects over 135 years of heritage and craftsmanship, while handling a complex product catalogue with multiple variants, subscriptions, and seasonal promotions.

Solution

A customised WooCommerce build with tailored product navigation by roast, type, and format. Ongoing marketing support keeps the store fresh with monthly features, seasonal campaigns, and referral programmes.

Outcome

A store that's become the backbone of SD Bell's online sales, supported by a long-standing partnership that covers everything from product launches to Christmas campaigns.

SD Bell's is a Belfast institution. They've been roasting coffee and blending tea since 1887, and they needed an online presence that could do justice to that heritage while actually shifting product.

We built a heavily customised WooCommerce store that handles their full catalogue: loose leaf teas, roasted coffees by grind and roast level, gift sets, subscriptions, seasonal bundles, and a monthly Directors' Coffee Selection. The product range is broad and varied, so the navigation needed to let customers browse by type, roast, format, or just jump straight to Great Taste Award winners. Beyond the build, this is an ongoing partnership. We handle their digital marketing, seasonal campaigns, email, and keep the store evolving as the business grows. It's the kind of long-term relationship where you properly understand the brand and can move fast when they need something.

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