18Ireland
A complete rebuild with custom booking system for an all-inclusive golf experience company, backed by Tourism Ireland and Tourism NI.
From challenge to outcome
Challenge
Replacing a bloated Elementor build with something that could handle a complex product offering (courses, packages, transport, accommodation, merch) and reflect the premium positioning the brand demands.
Solution
A ground-up rebuild with a custom booking system built around how 18Ireland actually packages their experiences. Course listings with filtering by type, curated package pages, a WooCommerce shop for merchandise and gift vouchers, and a blog for SEO-driven content targeting cruise passengers and corporate bookers.
Outcome
A site that properly represents the brand alongside its heavyweight tourism partners, with a booking flow that actually works for the business rather than fighting against it.
18Ireland organises premium golf experiences across the island for corporate groups, cruise ship passengers, tourists, and golfing societies. They came to us on an ageing Elementor build that wasn't doing the brand justice and couldn't handle what the business actually needed. We rebuilt the site from scratch and developed a custom booking and enquiry system tailored to how they operate: tee bookings, accommodation, transport, and equipment hire packaged together across dozens of courses. The site needed to present links, parkland, and resort courses with proper filtering, showcase stay-and-play and cluster packages, sell branded merchandise through WooCommerce, and capture newsletter signups. The brand partnerships are serious (Tourism Ireland, Tourism NI, Fáilte Ireland, Visit Belfast, Visit Derry), so it had to look the part. We provide ongoing support, content, and development as the business scales.
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